Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Icomual in Sake Tecontli by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Icomual in Sake Tecontli
Client: Tanaka 1789 X Chartier
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
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About Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Icomual in Sake Tecontli
Tanaka 1789 X Chartier Sake Blend 001 yehuatl in icomual ce tlamantli sake tlanelolli. In machiyotl kipia ce tliltik ipan tliltik cuadricula tlatlalilli tlen omopeuhtiltih ica in tepantli in Tanaka Brewery, ce neztiliztli in Kura calmanaliztli tlen Edo cahuitl. In cuadricula moicuiloa quen tlalhuiliztli inauac in tecontli ihuan motecpana ipan ce tlamantli hexágonos, ce machiyotl in ahuiyac tlamatiliztli. Tliltik ihuan iztac motequitiltia ipampa ome tocaitl kipiah inin tlapalli, ihuan tliltic tecontli motlalia zan ipampa in cualli sake. In ome tocaitl monepanoa ipan ce cruz tlatlalilli itechpa ce nehuan letra A.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Icomual in Sake Tecontli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Icomual in Sake Tecontli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Icomual in Sake Tecontli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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