Dark Horse Wine Ipepechyo Vino by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2021
Dark Horse Wine Ipepechyo Vino
Client: E&J Gallo
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #112024The Design
About Dark Horse Wine Ipepechyo Vino
Dark Horse yehuatl ce vino ipepechyo ihuan itocayotl tlachihualiztli tlen omochiuh ipampa ce California vino tocayotl. Inin tlachihualiztli motlalia ipan ce yolic tlamantli tlen quitzacua nochi in pepechtli ihuan quicahua ma mocahua occequi tlen huitz. In amatlahcuilolli momachiotia ipan cualtzin amatl ica teposchipahuac ihuan tlaltzayanqui tlaixnextilli, tlen quimiyequilia in tlapalli ihuan in ahhuiyaliztli. In tocayotl machiotl motlalia teixpan ihuan tlanepantla ipan cecen amatlahcuilolli. In amatlahcuilolli tlatlaliliztli amo ohui, ic huel motta tlen oncah ipan in tecontontli ica ce tlachializtli. In tlanequiliztli yehuatl quinextiz cualtiliztli ihuan ahhuiyaliztli chipahuac ipan in tlatlaliloyan.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Dark Horse Wine Ipepechyo Vino ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Dark Horse Wine Ipepechyo Vino ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Dark Horse Wine Ipepechyo Vino quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Production Technology
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Inspiration
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- Team Members
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
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