Pepsi X SHFW Tlachihualli tlen atl icaxco by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2021
Pepsi X SHFW Tlachihualli tlen atl icaxco
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #118931The Design
About Pepsi X SHFW Tlachihualli tlen atl icaxco
Pepsi X SHFW ce tlapalli atl icaxtli tlen tepitzin omochiuh Shanghai Fashion Week ipampa Xopantla huan Tonalco 2020 huan omomacac ipan China. Inin icaxtli ce tlamantli tlen ce hueyi tlachializtli neixmatiliztli tlen omochiuh ipampa yehyehuatl inon tlanechicoliztli. In cahuitl itlamachiliz Sensation huan Source quiyecana in tlachihualiztli huan quinextia in temoliztli tlen miec tlachializtli. In tlachiuhtli tlen omochiuh ica yolcatl huan tehuilotl tlamantli monechicoa ihtic ce tlaxeliuhcayotl campan. In tlanextli quicempohua in Pepsi Black itonal ihuan in miec tequitl tlen in fashion tlachihualecameh oquinextihqueh ipan inon tlanechicoliztli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Pepsi X SHFW Tlachihualli tlen atl icaxco ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Pepsi X SHFW Tlachihualli tlen atl icaxco ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Pepsi X SHFW Tlachihualli tlen atl icaxco quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
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