Tazo Refresh Tlacualli iyoltiliztli: Iyapaltiliz atlatlacatl by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2021
Tazo Refresh Tlacualli iyoltiliztli: Iyapaltiliz atlatlacatl
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #118943The Design
About Tazo Refresh Tlacualli iyoltiliztli: Iyapaltiliz atlatlacatl
Tazo Refresh yehuatl in tlatlacatiliztli tlapepenaliztli inic ce cuepotli in atl tica xoxouhqui tea tlen ye ihciuhca nequi coniz, tlazohca. Inin cuepotli motlalia ipan yeyi tlaixmatih itocayo huelic, motocayotia Zen, Awake ihuan Passion. In tea neltililoz ca xoxouhqui ihuan ahmo quipia tlapalli tlachihchiuhtli nozo tlatzopelicayotl tlachihchiuhtli. In tlatlacatiliztli motemaca ipan 12 onzas ce coniliztli ihuan 42 onzas miec coniliztli comitl tlachihchiuhtli ica 100 tanto plastico tlen ye omocuepqui. Chicahuac itlapallo in tlanelhuayotl monelohua ica iztac inic quinextia mochi xoxouhqui huelicayotl melahuac ipan tlamamalli. Inin tlatlacatiliztli quinequi quinpiaz axcan tlacohuanime ihuan quinnotzaz occequi tlacah tlen quinequih tlein yancuic.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Tazo Refresh Tlacualli iyoltiliztli: Iyapaltiliz atlatlacatl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Tazo Refresh Tlacualli iyoltiliztli: Iyapaltiliz atlatlacatl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Tazo Refresh Tlacualli iyoltiliztli: Iyapaltiliz atlatlacatl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
- Tags
- Packaging, Beverage
- Inspiration
- TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
- Team Members
- PepsiCo Design & Innovation
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