BeeHacchee Tlatepacholli Tlaxcaltzintli by Shingo Furusho

BeeHacchee Tlatepacholli Tlaxcaltzintli by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2022

BeeHacchee Tlatepacholli Tlaxcaltzintli

by Shingo Furusho

Client: Kiyomasa Seika Co.

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

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Colors

The Design

About BeeHacchee Tlatepacholli Tlaxcaltzintli

BeeHacchee ye se tlatepacholli tlaxcaltzintli ipan necuhtli tetzontlaxcalli ihuan quesoh. In caxitl ye chicuacenacecni ihuan quilnamiqui in xicohcalli, quimaca neciyotl ipan necuhtli tlalnamiquiliztli. In tlatepacholli motlalia itech ce tlapehualli amatl tepoztli ihuan quipia 224 mm ipan patlahuac, 195 mm ipan tlacuahtic ihuan 44 mm ipan tlacpac. In kraft amatl quimaca ce yolic ihuan tlanepanoltilli ixiptlayotl, ihuan ce coztic tentli motlaliani ipan ixco quimaca cetlacotl. In coztic tlaliliztli ipan kraft amatl ohui, ipampa in tlapalli calaqui itech amatl, yeica ce cualli machtlanqui tlaliani monechicoh inic monequi in ye monequi tlamiliztli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

BeeHacchee Tlatepacholli Tlaxcaltzintli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in BeeHacchee Tlatepacholli Tlaxcaltzintli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. BeeHacchee Tlatepacholli Tlaxcaltzintli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.