Shijian Chuxin Xihuitl Atl Itlaquentiliz (Tea ipackaging) by Longxiang Li is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
CozticteocuitlatlTlaquimilolli· 2022
Shijian Chuxin Xihuitl Atl Itlaquentiliz (Tea ipackaging)
by Longxiang Li
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category
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- Verified Award Winner
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The Design
About Shijian Chuxin Xihuitl Atl Itlaquentiliz (Tea ipackaging)
Shijian Chuxin ce packaging tlachihualiztli ipampa xihuitl atl (tea). Inin tlachihualiztli quitequitia tlacuilolli in oquiselique inyolchicahualiz itech in ecológica xihuitl atl milmeh Guizhou, cueyameh, cuicuitzcameh, xihuitl atl pixcanimeh ihuan in atoyatl Chishui. In tlacuilolli ica China itlamachiliz quinextia in yolcayotl campa mochihua in xihuitl atl ihuan quimaca in marca ce huel ixnesqui tlachializtli tlahtolli, in motlalilia inpampa telpocameh tlacohuanimeh. In amatl ic quimiloa mochihua ica iztac tlapanahuia amatl ihuan ipan omotlacuilo in tlacuilolli. In caxitl motlamiltia ica láser tlacuilolli ihuan teocuitlatl totonqui tlatzicoliztli, ihuan quipia 300 ica 120 ica 80 milímetros. In caxitl motlapohua san niman, ihuan in amo ohui tlachihualoni cualli monequi ipampa miec tlachihualiztli.
The Recognition
About the Mahuizolli A' Design Award Cozticteocuitlatl
Shijian Chuxin Xihuitl Atl Itlaquentiliz (Tea ipackaging) ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Shijian Chuxin Xihuitl Atl Itlaquentiliz (Tea ipackaging) quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Shijian Chuxin Xihuitl Atl Itlaquentiliz (Tea ipackaging) quiyolchicahua ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
- Dimensions & Packaging
- Packing box size: 300mm X 120mm X H80mm
- Tags
- Simple, modern, illustration
- Production Technology
- The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
- Design Challenge
- The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
- Research
- highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
- Inspiration
- Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
- Project Duration
- The project was launched in July 2020 and completed in October 2020
- Operation Flow
- The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
- Team Members
- Longxiang Li
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