Xi Jiu Hanmi Tlaquentiliztli ipan Tlaīlli Tehuīcatl by Heng Luo

Xi Jiu Hanmi Tlaquentiliztli ipan Tlaīlli Tehuīcatl by Heng Luo is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

CozticteocuitlatlTlaquimilolli· 2022

Xi Jiu Hanmi Tlaquentiliztli ipan Tlaīlli Tehuīcatl

by Heng Luo

Client: Laboratory and Hopeful

Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Xi Jiu Hanmi Tlaquentiliztli ipan Tlaīlli Tehuīcatl

Xi Jiu Hanmi ce tlaquentiliztli tlachihualiztli ipan ce chinatlācatl tlaīlli tehuīcatl. In tehuīcatl quipia chicuei itech inacaz tlachihualiztli, ahmo iuhqui in yahualtic tehuīcatl in cenca moitta. In itzacca ixiptla omocuic itech ce huey calli itlapanco in Han tlahtohcayotl, ihuan in inacayo motta iuhqui ce Shuang Mao chalchihuitl tlachihchihualli. Ipan in tehuīcatl iacol motlalia intlahcuilol nahui teoyoyolcame: in xoxouhqui coatl, in iztac ocelotl, in chichiltic tototl ihuan in tliltic ayotl. In tehuīcatl omochiuh ica cualli tehuilotl in ahmo pepetlaca. In caxitl quipia tlacopintli ihuan totonqui tlahcuilolli ica tliltic, cuztic teocuitlatl ihuan tlayohua chichiltic. Inin tlachihualiztli quinextia in Han tlahtohcayotl itecpancal nemiliztli.

The Recognition

About the Mahuizolli A' Design Award Cozticteocuitlatl

Xi Jiu Hanmi Tlaquentiliztli ipan Tlaīlli Tehuīcatl ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Xi Jiu Hanmi Tlaquentiliztli ipan Tlaīlli Tehuīcatl quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Xi Jiu Hanmi Tlaquentiliztli ipan Tlaīlli Tehuīcatl quiyolchicahua ihuan quipaquiltia in tlacah.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Dimensions & Packaging: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Tags: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Production Technology: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Design Challenge: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Research: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Inspiration: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Project Duration: The project started in September 2020 in Jingdezhen and finished.
Operation Flow: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Team Members: Luo Heng