Lay's Love Tlacualtzintli Ītech Tlapīqui by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.
BronseTlaquimilolli· 2022
Lay's Love Tlacualtzintli Ītech Tlapīqui
by PepsiCo Design and Innovation
Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #137230The Design
About Lay's Love Tlacualtzintli Ītech Tlapīqui
Lay's Love ītōcā ītech tlapīqui in ōmochīuh īpampa ōme tlazohtlaloni tlacualtzintli ipan Īndia, in Lay's Herby Crush īhuān Lay's Cheesy Love. Cecen tlapīquilli quīttitia mācuīlli mahpilhuah motēca yohtli īxēhyaca, ic ōme tlapīquilli motēcah ōhuīcpa mocenteca īhuān moyolcopa in ōme tlazohtlaloni. Cē huēyi tlahcuilōlli tlahtōlli in tlahco tlapīquilli quitocayotia in tlazohtlaloni. Īcuitlapan cecen mahpilyōtl neztoc in tlayohuallōtl in nāmictin nehnemih ītech āmāyōtl, cuahzoyotl īhuān yamānqui mixtli. In cualnezqui tlapīquilli ōmochīuh inic quineltoca in icnihuahyōtl īhuān tlazohtlaliztli īnnepan telpōchtin tlacualchihchīhuanih.
The Recognition
About the Mahuizolli A' Design Award Bronse
Lay's Love Tlacualtzintli Ītech Tlapīqui ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Lay's Love Tlacualtzintli Ītech Tlapīqui ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Lay's Love Tlacualtzintli Ītech Tlapīqui quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
- Inspiration
- Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.
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