Lay's Smiles Campaign Tlacualli Ītepacholoca by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.
BronseTlaquimilolli· 2022
Lay's Smiles Campaign Tlacualli Ītepacholoca
by PepsiCo Design and Innovation
Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #137247The Design
About Lay's Smiles Campaign Tlacualli Ītepacholoca
Lay's Smiles Nechicoliztli in tlacualli ītepacholoca tlaixiptlayotiliztli tlen motlālīlih Rusia īhuīcpa. Ce huēyi mahuiltīlīztli xāyacatl mopohua in huēyi tlaixiptlayotiliztli ipan cecen tlapacholli. In tepacholoca quipiya in Lay's neztica tlaixiptlayotiliztli īhuān in tlapālli tlanezcayotia in ītzopēliyaliz tlacualli. No neztica ipan tlapacholli in tlapalehuiliztli tlen momaca ītech in Friendship Program īhuīcpa Best Buddies Foundation. Cē ruble motemaca īhuīcpa nechicoliztli ipampa cecen tlapacholli tlen mocouhtoc. In tlanequiliztli ītech nēhtoc ic monequi motemactiliz ce cualli tēmachtīliztli īhuān monextīliz in tōcāyōtl quen ce tlen quipiya inemeliuhcayotl.
The Recognition
About the Mahuizolli A' Design Award Bronse
Lay's Smiles Campaign Tlacualli Ītepacholoca ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Lay's Smiles Campaign Tlacualli Ītepacholoca ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Lay's Smiles Campaign Tlacualli Ītepacholoca quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Inspiration
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
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