Aqua Minerale Redesign Tlachihualiztli tlen Atl Papachoyotl by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2022
Aqua Minerale Redesign Tlachihualiztli tlen Atl Papachoyotl
by PepsiCo Design and Innovation
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
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The Design
About Aqua Minerale Redesign Tlachihualiztli tlen Atl Papachoyotl
Aqua Minerale Yancuic Tlachihualiztli ce papachoyotl tlachihualiztli tlen ce atl tlanamacaloni tlen monamaca ipan Rusia. Inin yancuic tlachihualiztli quipiya nochi tlacentlalihqui atl ihuan tlen ahhuiac atzintli, quinnechicoa nochi ipan ce tlachiyaliztli machiyotl. Inin tlanemililiztli motlalia ipan tlen atl ce tonalli inelhuayo, moittitia ica atic tlachihualli ihuan cualli tlahtolli. Inin cepan tlachihualiztli quiyecchihua nochi ihuan quicualtia ma motta ipan tlanamacaloyan. Motlanequiliztli mah quinpalehui tlacatlacah tlen quinequih quipiyazqueh ce tlanamictiliztli ipan tequitiliztli tonaltin.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Aqua Minerale Redesign Tlachihualiztli tlen Atl Papachoyotl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Aqua Minerale Redesign Tlachihualiztli tlen Atl Papachoyotl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Aqua Minerale Redesign Tlachihualiztli tlen Atl Papachoyotl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
- Inspiration
- The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.
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