Bubly Bounce Tlapectli īca Ātl Xoxopoctic by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.
TepoztliTlaquimilolli· 2022
Bubly Bounce Tlapectli īca Ātl Xoxopoctic
by PepsiCo Design and Innovation
Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #137233The Design
About Bubly Bounce Tlapectli īca Ātl Xoxopoctic
Bubly Bounce yehhuātl tlapectli tlaixyetlālīlli īpan ātl xoxopoctic tlein quipiya cafeína. Inin tlapectli quitzimpehua īnepantla ātl xoxopoctic tlein ye onca, huan quinextia īnetlālīlōca cafeína, ahmo mocuepa ītech tlachializtli tlein quināmiqui ātl chicāhualiztli. Tlapālli chicāhuac īhuan pepetlaca, pōpotzalli, tetlapalōlli yōlicāyōtl, īhuān huetzcayōtl motēntiah, inic in tōcaitl pān mocahua panozqueh huan familiar. Nōihqui in tlaixyetlālīlli quinextia in ontetl xochīāyōtl motequitih īpan cē āātl. In tlapectli mochīhua inic quinpactīz āquin ye quicohuah, īhuān inic pānoz melāhuac īpan tlanamaquiliztlāpechtli.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Bubly Bounce Tlapectli īca Ātl Xoxopoctic ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Bubly Bounce Tlapectli īca Ātl Xoxopoctic ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Bubly Bounce Tlapectli īca Ātl Xoxopoctic quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inspiration
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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