Lay's 2021 Mood Match Tlacualtzintli Ixtlapachiuhqui by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.
TepoztliTlaquimilolli· 2022
Lay's 2021 Mood Match Tlacualtzintli Ixtlapachiuhqui
by PepsiCo Design and Innovation
Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #137243The Design
About Lay's 2021 Mood Match Tlacualtzintli Ixtlapachiuhqui
Lay's 2021 Mood Match ihuīca cē tlapōhualli tlein monequi zan quēzqui tōnal, mochīuh īpampa tlacualtzintli ixtlapachiuhqui, in ītech monequi cē huēyi netēilhuīlōni īpan sōsyāl-tlahcuilōlpan. In tlapōhualli quipiya nāhui tlachīhualli, tlein mocuepa itech mahpiltetl tlein tēyōlpachihuīltia, cequin motzitzquia īhuān yōllotlaocoyaliztli huān yōllapāquiliztli tlein cualli. In tlein mihtoa ic monequi: mā motēmaca chicāhualiztli īhuān mā motēmaca yōlseuīztli. Cecen tlachīhualli monāmictia īhuān cē āhuīliztli īhuān cē yōlpachihuiliztli: tlazohcāmatiliztli īpan Grilled Cheese īhuān Tomatl Caldo, yōlchicāhualiztli īpan Cappuccino, yōlchicactic-tlahtōliztli īpan Chili īhuān pāquiliztli īpan Salted Caramel. In ixtlapachiuhqui motēmaca cē achitzin cāhualiztli īpan mochīpa nemiliztli.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Lay's 2021 Mood Match Tlacualtzintli Ixtlapachiuhqui ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Lay's 2021 Mood Match Tlacualtzintli Ixtlapachiuhqui ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Lay's 2021 Mood Match Tlacualtzintli Ixtlapachiuhqui quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
- Inspiration
- With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.
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