Lay's Flavor Swap Influencer Kit Tlacualli Ilpicayotl by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.
TepoztliTlaquimilolli· 2022
Lay's Flavor Swap Influencer Kit Tlacualli Ilpicayotl
by PepsiCo Design and Innovation
Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #137246The Design
About Lay's Flavor Swap Influencer Kit Tlacualli Ilpicayotl
Lay's Flavor Swap Influencer Kit ce tlacualli ilpicayotl neneuhcayotl tlachihchiuhtli inic ce tonalco nechicoliztli tlen ohuallahuicac in itlahyacan Funyuns ihuan Doritos itech Lay's chips. In ilpicayotl motequihuia ihuan in axcan Lay's xiquipilli neneuhcayotl ihuan in tlanahuatiani tlapalli tlen cecen tlahyacan: xoxoctic ipan Cool Ranch ihuan xoxohuic ipan Funyuns. Ce ixnezcayotl tlen teyahualtin nechicolizica quiilnamiqui in inezca in achtopa chips ihuan quinextia in nechicoliztli intzalan in tlanahuatianimeh. No motlachihchiuh ce cenquixtilli influencer tlatquitl ihuan omomacac in tlaixnextiliztlacah pampa peuhtiaz tlahtolnemiliztli ipan in nechicoliztli.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Lay's Flavor Swap Influencer Kit Tlacualli Ilpicayotl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Lay's Flavor Swap Influencer Kit Tlacualli Ilpicayotl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Lay's Flavor Swap Influencer Kit Tlacualli Ilpicayotl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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