Mushroom Coffee Tlaqualli Itzacualoni by Yuxi Liu

Mushroom Coffee Tlaqualli Itzacualoni by Yuxi Liu is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2023

Mushroom Coffee Tlaqualli Itzacualoni

by Yuxi Liu

Client: Usee

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

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Verified Award Winner

Verify Award Status for #143417

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mushroom Coffee Tlaqualli Itzacualoni

Station Market ce nanacatl café machiyotl mochihua. Tlacohuanih quipehpenah Station Market pampa huel quipiahqueh tlayoltzitzintin ihuan tlamatiliztli ipan nanacatl café ica cualli ahhuiyac. Amo yuhqui zan café, tlen huel quineltilia netzahualiliztli ihuan acochiztli, nanacatl quipiya oc miyac paquiliznemiliztli. Station Market itzacualoni mochiuhtoc ica marmol iuhqui tlachiualtzintli ihuan tlapaltzitzintin café ipan mocuilloh. Nauhtin xocoyotzitzintin ca: Chaga, Reishi, Cordyceps, ihuan Turkey Tail. Nepapan nanacameh quinpiahqueh nepapan tlayoltzin para mochantih tlacohuanih inechca monequih.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Mushroom Coffee Tlaqualli Itzacualoni ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Mushroom Coffee Tlaqualli Itzacualoni ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Mushroom Coffee Tlaqualli Itzacualoni quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
Dimensions & Packaging: Dimensions: Length: 5in, Width: 3in, Height:6.5in
Tags: Packaging, Food, Natural, Healthy
Production Technology: The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
Design Challenge: The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
Research: Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
Inspiration: Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
Project Duration: Jan 2021- May 2021
New Yorl, USA
Operation Flow: In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
Team Members: Yuxi Liu