Nikasi Cerveza Tehuilotecomatl Iquimiliuhca by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2023
Nikasi Cerveza Tehuilotecomatl Iquimiliuhca
by Tiger Pan
Client: Tsingtao Brewery Co., Ltd.
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
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About Nikasi Cerveza Tehuilotecomatl Iquimiliuhca
Nikasi ce quimiliuhcayotl tlahtlaliliztli inic ce huel cualli iztac cerveza. In tehuilotecomatl iquechtlan mocuicui ica yei ixtlapallotl ihuan quihuica ce tlaquetzalli machiyotl geometrico itech Ninkasi, in aquin ipan huehuetlahtolli motenehua yuhqui achto cihuateotl in cerveza tlachihualiztli. In tecomatl inacayo achi moxixima, ihuan in tlaquetzalli amatlahcuilolli motlalia inic quinezcayotia in cihuateotl itilma. Ahmo zan ica ce tlacuilolli amatl, in tlacuicuitl tehuilotl itlachiyaliz quimaca in cerveza inezca. In tecomatl quipia 63 mm ipatlahuaca, 63 mm ihuecatlan ihuan 225 mm ihuecapan. Miecpa tlayeyecoliztli ihuan yei ixtlapallotl tlamachiyotiliztli oquichiuhque inic huel mochihuaz miec tlachihualiztli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Nikasi Cerveza Tehuilotecomatl Iquimiliuhca ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Nikasi Cerveza Tehuilotecomatl Iquimiliuhca ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Nikasi Cerveza Tehuilotecomatl Iquimiliuhca quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
- Dimensions & Packaging
- Width 63mm x Depth 63mm x Height 225mm
- Tags
- beer, Sumerian civilization, white beer, package, Tiger Pan
- Production Technology
- The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
- Design Challenge
- As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
- Research
- As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
- Inspiration
- The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
- Project Duration
- 2021 September to 2022 August
- Operation Flow
- The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
- Patents
- Tiger Pan
- Team Members
- Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You - Image Credits
- Tiger Pan
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