Nverhong Guihualinzang Octli īhuiptlayōllo tēchihchīhualiztli by Wen Liu

Nverhong Guihualinzang Octli īhuiptlayōllo tēchihchīhualiztli by Wen Liu is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2023

Nverhong Guihualinzang Octli īhuiptlayōllo tēchihchīhualiztli

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Colors

The Design

About Nverhong Guihualinzang Octli īhuiptlayōllo tēchihchīhualiztli

Shaoxing Nverhong octlichīuhcalli quilpia hueyi yēhualiztli. Tlālticpac īpan 1919, teīxīpan Huangjiu. Nemi Shangyu Dongguan, Shaoxing āltepētl, Zhejiang. Cē īca huēhuēyi tequipanōmeh octli chīhualiztli China īhuān teīxcuepani China Octli Tequiyōmeh Cenyōliztli. Nuerhong Huangjiu chīhualōni īca cuallānca iztac nexnextic, quilpia chipāhuac tlapalli, āhuiyac nō chicāhuac āhuiliztli īhuān chicāhuac, huehcauh ahnemilistli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Nverhong Guihualinzang Octli īhuiptlayōllo tēchihchīhualiztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Nverhong Guihualinzang Octli īhuiptlayōllo tēchihchīhualiztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Nverhong Guihualinzang Octli īhuiptlayōllo tēchihchīhualiztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang