Nutrili Suplementos ītōcāmachiyōtl by Cansu Dagbagli Ferreira

Nutrili Suplementos ītōcāmachiyōtl by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Tepoztli in Tlaquimilolli Tlachihchihualiztli Competition Category.

TepoztliTlaquimilolli· 2023

Nutrili Suplementos ītōcāmachiyōtl

by Cansu Dagbagli Ferreira

Client: Nutrili

Mahuizolli A' Design Award Tepoztli Winner in Tlaquimilolli Category

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Colors

The Design

About Nutrili Suplementos ītōcāmachiyōtl

Huēltic suplementos, melāhuac nentlaocolih. Nutrili quināmaca chicāhuac cualli, natural īhuān sostenible suplementos. Cansu Dagbagli Ferreira ōquichīuh marca īvisual identidad īhuān packaging. Īvisual identidad quinēxtia marca ījoven īhuān moderno yōliz, īchicāhuac netlatlaliztli. Nochi, marca ītōcāyōtl īhuān ītlazohtlāliliz īnēxtīliztli. Packaging āmo zan cualli nēci, noihqui yolnohnotzalo ōmochīuh quināmiquia tlen quinequih tlācah. Yōlhuān colores īhuān huēyi tipografía quitēnēhuah marca ītlahpalōliz puro īhuān chipāhuac ingredientes īpan.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Nutrili Suplementos ītōcāmachiyōtl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Nutrili Suplementos ītōcāmachiyōtl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Nutrili Suplementos ītōcāmachiyōtl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu