Milk Fit Tlaquimiloliztli Tlayecchihualiztli by Li Huang is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2023
Milk Fit Tlaquimiloliztli Tlayecchihualiztli
by Li Huang
Client: Shiny Meadow
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #148433The Design
About Milk Fit Tlaquimiloliztli Tlayecchihualiztli
Milk Fit ce tlaquimiloliztli tlayecchihualiztli ipampa yamanqui yancuic chichihualayotl. In tehuilocaxitl mochihua ica tilahuac ihuan cenca naltona PET, ica ce PE tzacualoni ihuan ce BOPP amatlahcuilolli, quimaca ce tehuilotl iuhqui tlamachiliztli in quinextia in chichihualayotl cualli. Cecen tlacentlaliliztli quipia yei tehuilocaxitl ica 450 mililitros. Ce tepiton xoxoctic mizton, in monextia ica occequi inemiliz, in huey tlachializtli itech. In xoxoctic tlapalli quinezcayotia in cualli tlalnemiliztli itech in milli. In tlanahuatilmachiyotl ipampa occeppa tequitiliztli ipan in amatlahcuilolli quipalehuia in tlalticpac tlamocuitlahuiliztli tlalnamiquiliztli. In mizton no quinechicoa in tlanamacoyan ica ce tequitl ipampa in yolcame in ahmo quipia inchan quinmaquixtia.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Milk Fit Tlaquimiloliztli Tlayecchihualiztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Milk Fit Tlaquimiloliztli Tlayecchihualiztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Milk Fit Tlaquimiloliztli Tlayecchihualiztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
- Dimensions & Packaging
- A set of three bottles, 450ml/69*69*164.2mm/each bottle
- Tags
- Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
- Production Technology
- PET high permeability bottle
PE bottle cap
BOPP label - Design Challenge
- Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
- Research
- Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
- Inspiration
- The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
- Project Duration
- The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
- Operation Flow
- The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
- Team Members
- Li.Huang
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