Ken14 Cerveza Iquimiliuhca ītēchcopa China Resources Snow Breweries

Tlanāhuatīlli Ken14 Cerveza Iquimiliuhca ītēchcopa China Resources Snow Breweries cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlaquimilolli· 2025

Ken14 Cerveza Iquimiliuhca

īpal China Resources Snow Breweries

Tlanāhuatīlli: China Resources Snow Breweries

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #163372

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Ken14 Cerveza Iquimiliuhca

Ken 14 ce iquimiliuhca in omochihchiuh ipampa ce cerveza tlen mochihua ica cebada tlen tocayotl tlalli. Inin tlachihchiualiztli quinextia queme ce tlanezcayotl in cualtzin tlachializtli itech in cebada milli ompa Hulunbuir, quitequitiltia iztac, xoxoctic ihuan coztic tlapalli inic quilnamiquiz queme moscaltia in cebada, itech xinachtli ixquichca huel chicahua. In tlahcuilolli ihuan itlatecpanaliz quitoca in yuhcatiliztli in huehueh Chinatlahcuilolamameh, tlen quipalehuia inic amo ohui in tlapohualiztli. In tlamantli ica omochihchiuh quipia ce cuetlaxtli ixiptla tlen mochihua ica biobased tlamantli tlen ye omotequitilti cebada, ce tilmahtli tlen amo ihquittli, ce kraft amatl xiquipilli tlen huel occepa motequitiltiz ihuan ce amatl caxitl tlen huel palani tlaltipac, in omopepenqueh inic quipalehuizqueh in tlalticpac tlamocuitlahuiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Ken14 Cerveza Iquimiliuhca ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Ken14 Cerveza Iquimiliuhca ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Ken14 Cerveza Iquimiliuhca quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Huēyiliztli īhuān Tlacualtepēhualli: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Tōcāitl: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Tlachīhualiztli Māchiyōtl: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Tlanāhuatīlli Nētēcahuilīztli: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Tlatēmōliztli: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Tēyōllālīliztli: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Tēquitl Cāhuitl: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Tēquitl Ōhuitl: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Calpolli Tlācah: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu