West Lake Beer Cerveza Itlaquentiliz Tepitzahuac ītēchcopa China Resources Snow Breweries

Tlanāhuatīlli West Lake Beer Cerveza Itlaquentiliz Tepitzahuac ītēchcopa China Resources Snow Breweries cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlaquimilolli· 2025

West Lake Beer Cerveza Itlaquentiliz Tepitzahuac

īpal China Resources Snow Breweries

Tlanāhuatīlli: China Resources Snow Breweries

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

28,322

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #163374

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa West Lake Beer Cerveza Itlaquentiliz Tepitzahuac

West Lake Beer ce tlaquentiliztli tlahtlaliliztli inic cerveza tlein motequilia ipan tehuilotecomatl. Inin tlahtlaliliztli quicui itlachializ West Lake atezcatl ompa Hangzhou, ihuan quixnextia in Puente Tlapanqui ihuan in Yei Atezcame tlein quitezcahuia in Metztli quen tlanextiliztli machiyome tlein amo neci melahuac. In tlahcuilolmachiyotl quicentlalia in seal script tlahcuiloliztli ica in tlahcuiloliztli itech Song Tlahtocayotl. In quiyahuac caxitl mochichihua ica teocuitlatl tlamachiyotiliztli ihuan ce matte ehuayotl inic ce yamanqui tlamatocaliztli. In tehuilotecomatl mochihua ica cualli xoxoctic tehuilotl, tlein quitzacua in ultravioleta tlanextli ihuan quipalehuia inic mopiya in cerveza iahhuiyaca. In tetl torreme tlein neci ipan tehuilotecomatl quinextia in ichicahualiz cecen ahhuiyaliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

West Lake Beer Cerveza Itlaquentiliz Tepitzahuac ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in West Lake Beer Cerveza Itlaquentiliz Tepitzahuac ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. West Lake Beer Cerveza Itlaquentiliz Tepitzahuac quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Huēyiliztli īhuān Tlacualtepēhualli: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Tōcāitl: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Tlachīhualiztli Māchiyōtl: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Tlanāhuatīlli Nētēcahuilīztli: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Tlatēmōliztli: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Tēyōllālīliztli: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Tēquitl Cāhuitl: The project was designed and developed in December 2022 in Beijing.
Tēquitl Ōhuitl: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Calpolli Tlācah: Qiguang Li, Celine Zhou, Xiaowei He