Moutai Prince Tlaquentiliztli ipan Tepozcaxitl Octli by Chengdu Wanjiazu Technology Co., Ltd is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
CozticteocuitlatlTlaquimilolli· 2025
Moutai Prince Tlaquentiliztli ipan Tepozcaxitl Octli
by Chengdu Wanjiazu Technology Co., Ltd
Client: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.
Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category
- 188,798
- Verified Award Winner
- Verify Award Status for #169050
The Design
About Moutai Prince Tlaquentiliztli ipan Tepozcaxitl Octli
Moutai Prince ce tlaquentiliztli tlahtlaliliztli ipan ce tepozcaxitl ica 500 ml China octli. In icaxitl itzintlan quicui in icoltic tlachiyaliz itech ce sesame ixinachcal, ihuan in itzonco quinehnehuilia ce sesame xochitl in cueponi. In itzacca ica T tlachiyaliztli quicentlalia sesame xochizhuatl tlamachiotiliztli ihuan ce tlacuilolli ica macuilli aztatl. In tzacualoni omochiuh ica tepoztli tlacopintli, in quichihua ce huel tlahtlamachtli yexcan tlachiyaliz tlapapatlactli. In itzintlan otlanqui ica ce yamanqui tilmahtli tlapapatlactli in ahmo tecoco ic momatoca. In tlapalnenepaniliztli quitequitia ce cualnezqui chilmolli tlapalli ica tepozchichiltic ihuan teocuitlayo cozauhqui tlapalhuan. Ce nacacic amatlahcuilolli ipan ce wisteria camohpalli tlateputzco quiyahualoa teocuitlatl trigo miyahuatl tlamachiotiliztli.
The Recognition
About the Mahuizolli A' Design Award Cozticteocuitlatl
Moutai Prince Tlaquentiliztli ipan Tepozcaxitl Octli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Moutai Prince Tlaquentiliztli ipan Tepozcaxitl Octli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Moutai Prince Tlaquentiliztli ipan Tepozcaxitl Octli quiyolchicahua ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
- Dimensions & Packaging
- A bottle contains 500ml
- Tags
- Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
- Production Technology
- The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
- Design Challenge
- The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
- Research
- This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
- Inspiration
- A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
- Project Duration
- The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
- Operation Flow
- By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
- Team Members
- General Manager and Design Director: Jingan Jia
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