Mountain Dew Hard Dew 2024 Itlaquentiliz in Tlaīlli Tlahuanaliztli by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Cozticteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
CozticteocuitlatlTlaquimilolli· 2025
Mountain Dew Hard Dew 2024 Itlaquentiliz in Tlaīlli Tlahuanaliztli
by PepsiCo Design and Innovation
Mahuizolli A' Design Award Cozticteocuitlatl Winner in Tlaquimilolli Category
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The Design
About Mountain Dew Hard Dew 2024 Itlaquentiliz in Tlaīlli Tlahuanaliztli
Hard Dew 2024 ce tlaquentiliztlahtōlmachiyōtl ipampa ce tlaīlli tlahuanaliztli in ye tlachihchīuhtli inic mīz, in ōmochīuh inpampa huēhueyi tlācah. Inin tlahtōlmachiyōtl quihuēyilia in ichicāhualiz Mountain Dew tlanēxtīlmachiyōtl ipan ce tlamantli in intech pohui huēhueyi tlācah. In Estados Unidos itlachīhual quīza itech in tattoo tlahcuilōlli in bikers. In Asia-Pacífico itlachīhual quihuēyilia in zan yeh inin tlanemilīlli ica ce cōhuātl huēyi (dragón), occe tlamantli in miecpa motta ipan tattoo. In dragón monēxtia ica texohtic huel tlanēxtic ihuān xoxoctic pepetlacac inic in tlaīlcaxitl quipiya ce yōllōtl chicāhuac ihuān yōlqui. Inin tlaquentiliztli monequi quinnēxtilīz in huēhueyi tlācah tlahuanqueh ce tlanēxtīlmachiyōtl in ye quīximatih īyōllo.
The Recognition
About the Mahuizolli A' Design Award Cozticteocuitlatl
Mountain Dew Hard Dew 2024 Itlaquentiliz in Tlaīlli Tlahuanaliztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Mountain Dew Hard Dew 2024 Itlaquentiliz in Tlaīlli Tlahuanaliztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Mountain Dew Hard Dew 2024 Itlaquentiliz in Tlaīlli Tlahuanaliztli quiyolchicahua ihuan quipaquiltia in tlacah.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Mountain Dew faithful around the world like to live it up every day and every night. For passionate Dew drinkers with a taste for fun, we redefined the meaning of “Do the Dew” by giving adults the chance to say hard yes to HARD DEW.
- Inspiration
- Channeling the iconic MTN DEW energy, we set our sights on a new adult-oriented avatar that could extend the attitude to HARD DEW. The lively U.S. design took inspiration from biker tattoos — a jumping-off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready-to-drink alcoholic beverage.
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