Guojiao 1573 Baijiu Itlaquentiliz Tlayecchihualiztli by Wen Liu

Guojiao 1573 Baijiu Itlaquentiliz Tlayecchihualiztli by Wen Liu is a highly esteemed winner of the very prestigious 2026 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2026

Guojiao 1573 Baijiu Itlaquentiliz Tlayecchihualiztli

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Verified Award Winner

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Colors

The Design

About Guojiao 1573 Baijiu Itlaquentiliz Tlayecchihualiztli

Guojiao 1573 ce tlaquentiliztli tlayecchihualiztli tlen zan tlapohualli omochiuh ipampa ce cualli baijiu, ce tlaili tlen China. Inin tlayecchihualiztli quicui in loong, ce cualli machiyotl ipan in China tlamatiliz. Ica yeyi-ixtlapal tlacuicuiliztli, in loong moneci ipan in tecomatl ihuan no ipan in quiyahuac tlaquentiliztli, ihuan cequi itlacayo in machiyotl motlatia ihtic in tlachihualli. In tecomatl omochiuh ica ce huehue tepalcachihualiztli tlen tlexochtli ica mopahpaca, ihuan ica maitl omoyecchiuh. In tlaquentiliztli quipia 205 ica 170 ica 295 milimetroh. In yolcehui ihuan cualnezqui itlachializ quinnotza in tlacohuani ma quitemo ihuan ma quitlapo in tlaquentiliztli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Guojiao 1573 Baijiu Itlaquentiliz Tlayecchihualiztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Guojiao 1573 Baijiu Itlaquentiliz Tlayecchihualiztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Guojiao 1573 Baijiu Itlaquentiliz Tlayecchihualiztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li