Zhang Gong Lao Jiu Itlalpiyaliz Tlaīlli Tepitzāhuac ītēchcopa Wen Liu

Tlanāhuatīlli Zhang Gong Lao Jiu Itlalpiyaliz Tlaīlli Tepitzāhuac ītēchcopa Wen Liu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2026 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlaquimilolli· 2026

Zhang Gong Lao Jiu Itlalpiyaliz Tlaīlli Tepitzāhuac

īpal Wen Liu

Tlanāhuatīlli: Shenzhen Oracle Creative Design Co.,Ltd.

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

22,620

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #173416

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Zhang Gong Lao Jiu Itlalpiyaliz Tlaīlli Tepitzāhuac

Zhang Gong Lao Jiu ce tlachihualiztli itech itlalpiyaliz ce baijiu, tlaīlli tepitzāhuac in China ye huehcauh omopix. In tecomatl mochihua ica zoquitl chicahuac tlatlatl ihuan quipiya tlamachiyotl tlacpac quizani, auh in itlachiyeliz quilnamiqui in tlazoquichihualiztli in omocuepa ihcuac omochiuh ipan malacatl. In itlacpacyo chachacuachtic quimaca in tecomatl ce chicahuac tlamatocaliztli. In itzacca mochihua ica plastico tlen neci quen cuahuitl ihuan quinamiqui in chicahuac tlatzacualiztli tlanahuatilli. In caxitl quiyahuac quicentlalia in cuauhehuatl (corcho) yolcayotl ihuan tepoztli, ic quimaca totonqui tlapiyaliztli ihuan tlacuecuetzoliztli quicehuia inic cualli momamaz. Inin tlachihualiztli motlalia ipan tlamatocaliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Zhang Gong Lao Jiu Itlalpiyaliz Tlaīlli Tepitzāhuac ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Zhang Gong Lao Jiu Itlalpiyaliz Tlaīlli Tepitzāhuac ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Zhang Gong Lao Jiu Itlalpiyaliz Tlaīlli Tepitzāhuac quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Huēyiliztli īhuān Tlacualtepēhualli: 120mm*120mm*280mm
Tōcāitl: Natural, Rustic, Time-Tempered, Eco-Conscious
Tlachīhualiztli Māchiyōtl: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Tlanāhuatīlli Nētēcahuilīztli: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Tlatēmōliztli: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Tēyōllālīliztli: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Tēquitl Cāhuitl: November 2024, Shenzhen, China
Tēquitl Ōhuitl: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Calpolli Tlācah: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li