Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Iixquich Comitl in Octli Ipan Quimalhuiliztli by Li Zuo is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Iixquich Comitl in Octli Ipan Quimalhuiliztli
by Li Zuo
Client: Wendao WD Creativity
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
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About Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Iixquich Comitl in Octli Ipan Quimalhuiliztli
Book Text: In Taiyuan ZHI Yuanyi ce tlachihualli quimalhuiliztli in octli comitl tlen omochiuh ipampa in Moutai Cempoalli. In tlachihualli quiquixtia in yeixquich Moutai itlamaniliz ihuan zan quipia in ixnezcayo comitl tlen omoixmatih, tlen mohueyilia ihuan mochihua ocachi hueyac. In atl yehuatl in yollotl tlahtolli, ipampa in octli motenehua ce atl tlen quihuica in tlayolyaliztli. In ixco quinextia ce ixnezcayo atl ilhuicaatl ihuan tepexitl tlen omotlapoh ipan huehueh tlahtocatilmahtli, inanamic in huehueh cualli tetlanextiliztli. In ameyalli, tetl moquetzticate ihuan mixtli quinextia paquiliztli ihuan huecauh nemiliztli. In tlacencahualiztli motehtzoyonia ipan in tehuilotl comitl.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Iixquich Comitl in Octli Ipan Quimalhuiliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Iixquich Comitl in Octli Ipan Quimalhuiliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Iixquich Comitl in Octli Ipan Quimalhuiliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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