The Soul of Maotai Flavour Wu Iquimiloliz in Octehuilotecomatl by Li Zuo

The Soul of Maotai Flavour Wu Iquimiloliz in Octehuilotecomatl by Li Zuo is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2020

The Soul of Maotai Flavour Wu Iquimiloliz in Octehuilotecomatl

by Li Zuo

Client: Wendao WD Creativity

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Iquimiloliz in Octehuilotecomatl

Wu ca ce quimiloliznemachtiliztli inic ce huel patio Maotai octli. In tecomatl iuhqui ce chipini atl mochihua, quinextia ca in octli tlein ihtic cah ca ce huel yectlaquixtilli. In tehuilotl ixco tlapetlanaltilli auh in machiotl tlacoztialtilli. In pani caxitl ica yancuic cuahuitl mochihua tlaxinqui ica ce atl-imachio, in tlein monamiqui ihuan in tecomatl inechichiuhca auh huel occeppa monequi. Ce cuauhtlaxinqui tehuilotlacatl omonec inic mochiuh. In cenquizqui centetl 260 mm patlahuac, 140 mm hueyac auh 300 mm cuauhtic. In tlanemachtli quinpalehuia in tlacohuanime inic quicaquizque in iyeliz in octli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

The Soul of Maotai Flavour Wu Iquimiloliz in Octehuilotecomatl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in The Soul of Maotai Flavour Wu Iquimiloliz in Octehuilotecomatl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. The Soul of Maotai Flavour Wu Iquimiloliz in Octehuilotecomatl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo