Iridescent Te ītzacuiliz by Chieh Yu Chiang

Iridescent Te ītzacuiliz by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2020

Iridescent Te ītzacuiliz

by Chieh Yu Chiang

Client: Pin Shiang Tea Co., Ltd

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Iridescent Te ītzacuiliz

Inin tequitl motlalia tonatiuhquizayan īhuan tonallacoyan toltecayotl, nemiliztli ihuan yuhcayotl ce ixiptlapan, quichihua tlilhuitztli tlapohualtica ihuan chipactic tlapaltica, nepapan tlamamaltica ihuan tlahcuilolnechicolli. In chicahualiztli tlilhuitztli tlapohualli ihuan tlilli itlapallo quinextia Taiwan te iahuiliztli, chipactic tlapalli ihuan pepetzca tlahcuilolamatl quinextia in tlanexiliztli. Cehualli ihuan tlanextli, amo melahuac ihuan melahuac, yehhuatl in yollotli inin tlahcuilolli. Inic tlapaniz in nemachiyotl ixiptli te yuhcayotl, inin tzacuilli temoa ic quichihuaz ce yancuic tlachiyaliztli ihuan tlahcuilolmeh inic quinextiliz nepapan machiotlacameh ihuan in cemanahuatl.

The Recognition

About the Mahuizolli A' Design Award Bronse

Iridescent Te ītzacuiliz ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Iridescent Te ītzacuiliz ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Iridescent Te ītzacuiliz quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Dimensions & Packaging: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tags: Iridescent, Tea, Art, Shadow, Light, Packaging design
Production Technology: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Design Challenge: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Research: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiration: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Project Duration: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Operation Flow: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Team Members: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Image Credits: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao