Akimbo Coffee Beer Tlein Ic Tequiti: Tlapatiotl in Ītech Ātl in Ōnicic by Wen Liu and Kaichen Xie

Akimbo Coffee Beer Tlein Ic Tequiti: Tlapatiotl in Ītech Ātl in Ōnicic by Wen Liu and Kaichen Xie is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2020

Akimbo Coffee Beer Tlein Ic Tequiti: Tlapatiotl in Ītech Ātl in Ōnicic

by Wen Liu and Kaichen Xie

Client: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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The Design

About Akimbo Coffee Beer Tlein Ic Tequiti: Tlapatiotl in Ītech Ātl in Ōnicic

Āmatlahcuilōlli: Akimbo Coffee Beer in tlapatiotl tlaīxiptlayōtl īpal ōme cafēn tepoztli ōnicic tlein ōmochīuh īca ōme tequitcayōtl: cē cafē tocaītl īhuān cē tepoztli ōnicic chāntli. In ōnicic monāmaca īpan teposcaxitl huel patlāhuac, īhuān in cuahuitl tlapachōlōni ītech 115 milimetro īpan huēyacāyōtl, 66 milimetro īpan patlāhuacāyōtl īhuān 66 milimetro īpan ahcōyōtl. Cē māpalli tlahcuilōlli īhuān cē huēhcāuh māpalli tlahcuilōlli tlahtōlmachiyōtl quimacah in teposcaxitl cē yōllōpachihuiliztli īhuān cē ceyōtiliztli nemiliztli. In tlahcuilōlli quīxtia in īxiptlahuān ōme tocaītl mochīuhtinemih ātl īxco tenāmic. In tlapatiotl quinnōtza in tēlpōchtin tlacuahqueh īhuān quihtoa huel meltzintli tlein in ōnicic huellatzcoātl.

The Recognition

About the Mahuizolli A' Design Award Bronse

Akimbo Coffee Beer Tlein Ic Tequiti: Tlapatiotl in Ītech Ātl in Ōnicic ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Akimbo Coffee Beer Tlein Ic Tequiti: Tlapatiotl in Ītech Ātl in Ōnicic ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Akimbo Coffee Beer Tlein Ic Tequiti: Tlapatiotl in Ītech Ātl in Ōnicic quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Dimensions & Packaging: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Tags: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Production Technology: The material of the packaging is an aluminum can.
Design Challenge: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Research: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Inspiration: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Project Duration: The project started in September 2018 and finished in October 2018 Shenzhen.
Operation Flow: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Team Members: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Image Credits: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018