Be Er Xiang Twelve Constellations Tlatextli Ahuacacoyolli Ixquimilolli by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Tlatextli Ahuacacoyolli Ixquimilolli by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2020

Be Er Xiang Twelve Constellations Tlatextli Ahuacacoyolli Ixquimilolli

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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The Design

About Be Er Xiang Twelve Constellations Tlatextli Ahuacacoyolli Ixquimilolli

Be Er Xiang Matlactli Huan Ome Sitlalmeyotl in yancuic tlatextli ahuacacoyolli ixquimilolli, motlalili ipampa se yancuic tlanamacacayotl. In tepalcaxitl mochihua ica amochtli tlaxaxamactli, ihuan itech ca se plástico ixquimilolli tlatzacuililli. In ixiptlayotl mochihua ica nahui tlapalli tlaixnexiliztli. Cecen ixquimilolli quipiya 100 milimetlatl ipatlahuaca ihuan 150 milimetlatl ihueyica. In tlaixcuilolli quinehnehuilia in matlactli huan ome sitlalmeyomeh ihuan ahuacacoyolli ixnezcayotl. In sitlalmeyotl tlatlahtolli motlapehpeni pampa yehuatl se tlein cualli quixmatih in telpocameh ihuan ichpocameh. In tlatemachiliztli ca quimacas se yancuic ihuan neneuhqui neci in yancuic tlanamacacayotl ihuan quinpehpechos in telpocameh tlacohqueh.

The Recognition

About the Mahuizolli A' Design Award Bronse

Be Er Xiang Twelve Constellations Tlatextli Ahuacacoyolli Ixquimilolli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Be Er Xiang Twelve Constellations Tlatextli Ahuacacoyolli Ixquimilolli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Be Er Xiang Twelve Constellations Tlatextli Ahuacacoyolli Ixquimilolli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019