Pepsi X SHFW Chitini Chazakumwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2021
Pepsi X SHFW Chitini Chazakumwa
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #118931The Design
About Pepsi X SHFW Chitini Chazakumwa
Pepsi X SHFW ndi chitini chazakumwa cha limited edition chomwe chinapangidwa kwa Shanghai Fashion Week Spring/Summer 2020 ndipo chinatulutsidwa ku China. Chitinichi ndi gawo la njira yayikulu yodziwikira mwa maonekedwe yomwe inapangidwira mwambo womwewu. Mutu wa nyengo wa Sensation and Source umatsogolera kapangidwe kake ndipo umaonetsa kufufuza kwa maganizo osiyanasiyana. Mawonekedwe otengera kuchokera ku zinthu zachilengedwe ndi zagalasi amaphatikizidwa mkati mwa malo owonekera mbali zonse. Zotsatira zake zimalumikiza mzimu wa Pepsi Black brand ndi ntchito zosiyanasiyana za akatswiri opanga zovala zomwe zinaonetsedwa pa mwambowu.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Pepsi X SHFW Chitini Chazakumwa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Pepsi X SHFW Chitini Chazakumwa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Pepsi X SHFW Chitini Chazakumwa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
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