Tazo Refresh Kukhathamira kwa Zinthu Zakumwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2021
Tazo Refresh Kukhathamira kwa Zinthu Zakumwa
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #118943The Design
About Tazo Refresh Kukhathamira kwa Zinthu Zakumwa
Tazo Refresh ndi kapangidwe ka nkhokwe ya mtundu wa tiyi wozizira wapamwamba wokonzeka kumwa. Mtunduwu umachokera ku mafungo atatu odziwika bwino a bulanduyu, otchedwa Zen, Awake ndi Passion. Tiyiyu ali ndi chitsimikizo cha organic ndipo alibe mtundu wopanga ndi zotsekemetsa zopanga. Nkhokweyi imaperekedwa m'mabotolo a maunsi 12 a munthu mmodzi komanso mabotolo a maunsi 42 a anthu ambiri opangidwa ndi pulasitiki wa 100 peresenti wobwezeretsedwanso. Mitundu yolimba ya zosakaniza imaphatikizidwa ndi yoyera kuti ionetsere fungo lililonse latsopano momveka bwino pa shelefu. Kapangidweka kakufuna kusunga ogula apano komanso kukopa anthu owonjezera olimba mtima.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Tazo Refresh Kukhathamira kwa Zinthu Zakumwa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Tazo Refresh Kukhathamira kwa Zinthu Zakumwa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Tazo Refresh Kukhathamira kwa Zinthu Zakumwa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
- Tags
- Packaging, Beverage
- Inspiration
- TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
- Team Members
- PepsiCo Design & Innovation
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
