Lay's Love Kufungatira kwa Zakudya Zosasa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2022
Lay's Love Kufungatira kwa Zakudya Zosasa
by PepsiCo Design and Innovation
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
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The Design
About Lay's Love Kufungatira kwa Zakudya Zosasa
Lay's Love ndi kapangidwe ka kufungatira komwe kanapangidwa kwa zakoma ziwiri zapadera za zakudya zosasa ku India, Lay's Herby Crush ndi Lay's Cheesy Love. Chikwama chilichonse chikuwonetsa dzanja logwidwa m'mawonekedwe a hafu ya mtima, kotero zikwama ziwiri zikayikidwa m'mbali mwake zimamaliza mtima ndi kuphatikiza zakoma ziwirizo. Zilembo zazikulu za manja pakati pa thumbali zimatchula zakoma. Kumbuyo kwa chithunzi cha dzanja lililonse muli zithunzithunzi za okondana akuyenda pagombe, mitengo ya kanjedza ndi mitambo yofewa. Kapangidwe kokongola kameneka kanapangidwa kukumbukira ubwenzi ndi chikondi pakati pa ogula achinyamata.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Lay's Love Kufungatira kwa Zakudya Zosasa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Lay's Love Kufungatira kwa Zakudya Zosasa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Lay's Love Kufungatira kwa Zakudya Zosasa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
- Inspiration
- Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.
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