Lay's Smiles Campaign Kaphukira ka Chakudya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2022
Lay's Smiles Campaign Kaphukira ka Chakudya
by PepsiCo Design and Innovation
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
- Verify Award Status for #137247
The Design
About Lay's Smiles Campaign Kaphukira ka Chakudya
Kampeni ya Lay's Smiles ndi kapangidwe ka kaphukira ka chakudya kamene kanatulutsidwa ku Russia. Nkhope yaikulu yosekerera ndiyo chinthu chachikulu chowoneka pa kaphukira kalikonse. Kaphukirako kamasunga chizindikiro chodziwika cha Lay's komanso mitundu yosonyeza kukoma kwa chakudyacho. Thandizo lomwe likuperekedwa ku Pulogalamu ya Ubwenzi ya Best Buddies Foundation nalonso likuwonetsedwa pa kaphukirako. Ruble imodzi imaperekedwa ku pulogalamuyi pa kaphukira kalikonse kamene kagulidwa. Cholinga chake ndikugawana uthenga wabwino komanso kuonetsa mtundu wa chakudyacho monga wokhala ndi cholinga chapamtima.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Lay's Smiles Campaign Kaphukira ka Chakudya ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Lay's Smiles Campaign Kaphukira ka Chakudya akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Lay's Smiles Campaign Kaphukira ka Chakudya amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Inspiration
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
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