Lay's 2021 Mood Match Ntchito Yaikulu: Kulongedza Chakudya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2022
Lay's 2021 Mood Match Ntchito Yaikulu: Kulongedza Chakudya
by PepsiCo Design and Innovation
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #137243The Design
About Lay's 2021 Mood Match Ntchito Yaikulu: Kulongedza Chakudya
Malemba a Bukhu: Lay's 2021 Mood Match ndi mtundu wapadera wa kulongedza kwa zakudya zosakaniza zomwe adapanga chifukwa cha mpikisano wapadera wa mphatso pa social media. Chigulu chimenechi chili ndi mapangidwe anayi ozikidwa pa mphete za mood rings, aliyense wolumikizidwa ndi zokumbukira zabwino ndi malingaliro amtima. Cholinga chofotokozedwa ndi kuwonjezera mphamvu kapena kupereka chitonthozo. Mapangidwe aliwonse amagwirizanitsidwa ndi kukoma ndi mmene munthu amamvera: kuyamikira pa Grilled Cheese ndi Tomato Soup, chiyembekezo pa Cappuccino, mphamvu ndi kulimba mtima pa Chili, ndi chimwemwe pa Salted Caramel. Kulongedzako kumapereka mwayi waufupi wopuma pa moyo watsiku ndi tsiku.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Lay's 2021 Mood Match Ntchito Yaikulu: Kulongedza Chakudya ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Lay's 2021 Mood Match Ntchito Yaikulu: Kulongedza Chakudya akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Lay's 2021 Mood Match Ntchito Yaikulu: Kulongedza Chakudya amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
- Inspiration
- With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.
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