Lay's Flavor Swap Influencer Kit Ntchito Yaikulu: Kanjedza ya Chakudya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2022
Lay's Flavor Swap Influencer Kit Ntchito Yaikulu: Kanjedza ya Chakudya
by PepsiCo Design and Innovation
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #137246The Design
About Lay's Flavor Swap Influencer Kit Ntchito Yaikulu: Kanjedza ya Chakudya
Lemba la Bukhu: Lay's Flavor Swap Influencer Kit ndi kapangidwe ka kanjedza ya chakudya kamene kanapangidwa pa pulogalamu ya nyengo yotentha yomwe inabweretsa zokoma za Funyuns ndi Doritos ku ma chips a Lay's. Kanjedzaka amaphatikiza kapangidwe kalipo ka thumba la Lay's ndi mitundu ya kampani ya kukoma kulikonse: buluu wa Cool Ranch ndi wobiriwira wa Funyuns. Kachitidwe ka mizere yozungulira yofanana kamakumbutsa mawonekedwe a ma chips oyambirira ndi kusonyeza mgwirizano pakati pa makampani awiriwa. Kachikwama kophatikizana ka anthu odziwika (influencer kit) nawonso kanapangidwa ndi kuperekedwa kwa anthu odziwika pa zamakanema kuti ayambe zokambirana za pulogalamuyi.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Lay's Flavor Swap Influencer Kit Ntchito Yaikulu: Kanjedza ya Chakudya ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Lay's Flavor Swap Influencer Kit Ntchito Yaikulu: Kanjedza ya Chakudya akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Lay's Flavor Swap Influencer Kit Ntchito Yaikulu: Kanjedza ya Chakudya amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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