Hometown Flavor Phukusi la Noodle za Mpunga by Changshu Institute of Technology

Hometown Flavor Phukusi la Noodle za Mpunga by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

SilivaMapaketi· 2022

Hometown Flavor Phukusi la Noodle za Mpunga

by Changshu Institute of Technology

Client: Changshu Institute of Technology

Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Phukusi la Noodle za Mpunga

Yunnan ndi malo a mafuko ambiri ochepa omwe ali ndi njira zawo zosiyana zodyera. Monga chakudya chachikhalidwe chofunikira ku Yunnan, noodle za mpunga zimatha kuphatikizidwa ndi chilichonse chokometsera ndi njira iliyonse yophikira kuti zitulutse zokoma zosiyanasiyana. Kudzera mu njira ya noodle za mpunga, opanga mapulaniwa apanga ndi kujambula gulu ili la zinthu za noodle za mpunga za ku Yunnan pophatikiza zovala za mafuko ochepa a ku Yunnan ndi zokoma za mafukowa. Kudzera mu ukadaulo wamakono wosungira zakudya, kukoma kwa Yunnan kumafalitsidwa padziko lonse lapansi.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Hometown Flavor Phukusi la Noodle za Mpunga ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Hometown Flavor Phukusi la Noodle za Mpunga akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Hometown Flavor Phukusi la Noodle za Mpunga ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.