Satine Pro Kufungatira Mkaka by L3branding

Satine Pro Kufungatira Mkaka by L3branding is a highly esteemed winner of the very prestigious 2022 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

SilivaMapaketi· 2022

Satine Pro Kufungatira Mkaka

by L3branding

Client: L3branding

Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner
Verify Award Status for #138900

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Pro Kufungatira Mkaka

Satine Pro ndi kapangidwe ka fungatira la mkaka wa ultrafiltration umene umagulitsidwa ku China. Mkakawu uli ndi mapuloteni okwana magalamu 6 pa mililita 100 zilizonse. Kapangidweka kaika nambala 6 pakati penipeni pa fungatirali, yopangidwa mwa kuphwanya ndi kuphatikizanso zinthu zachilengedwe monga ng'ombe ndi zomera. Ng'ombe yonse yabisika mkati mwa chithunzichi. Njirayi imatengera ku Cubism ndi luso lachidziwitso, kumene chenicheni chimaphwanyidwa ndi kumangidwanso. Fungatirali lili ndi kutalika kwa mamilimita 50 mwa 50 mwa 180. Cholinga chake ndi kutchula gulu latsopano la mkaka komanso kuonetsa makhalidwe achilengedwe ndi okongoletsedwa.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Satine Pro Kufungatira Mkaka ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Satine Pro Kufungatira Mkaka akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Satine Pro Kufungatira Mkaka ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
Dimensions & Packaging: 50mm*50mm*180mm
Tags: milk, package design, organic, Cubism
Design Challenge: The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
Inspiration: Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Project Duration: The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
Team Members: Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He