Moon and Tea Mid Autumn Kapangidwe ka Bokosi la Mphatso by Chenxiang Xi

Moon and Tea Mid Autumn Kapangidwe ka Bokosi la Mphatso by Chenxiang Xi is a highly esteemed winner of the very prestigious 2023 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

GolideMapaketi· 2023

Moon and Tea Mid Autumn Kapangidwe ka Bokosi la Mphatso

by Chenxiang Xi

Client: 5gN² Creative Design Studio

Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moon and Tea Mid Autumn Kapangidwe ka Bokosi la Mphatso

Moon and Tea Mid Autumn ndi bokosi la mphatso lopangidwa chifukwa cha Chikondwerero cha Mid-Autumn, chomwe chimakondwerera mwachikhalidwe ku China mu mwezi wachisanu ndi chitatu wa chaka cha mwezi. Bokosili lapangidwa ndi zipangizo zachilengedwe monga nsungwi, zoumba ndi udzu wa tirigu. Limasunga makeke a mwezi okhala ndi mpunga wamaluwa wakomweko ndi tiyi wa Pu-erh. Chigawo chilichonse chapangidwa kuti chigwiritsidwenso ntchito. Thupi lake ndi chivundikiro cha mbale ya porcelain yoyera zimasanduka thireyi la tiyi, pomwe chogwirira chimagwira ntchito ngati supuni. Bokosi lamkati likhoza kusandulika nyali ya mwezi, ndipo mbali yozungulira ya chivundikiro ikhoza kugwiritsidwa ntchito ngati chotenthera zonunkhira.

The Recognition

About the Mphoto ya Golide ya A' Design Award

Moon and Tea Mid Autumn Kapangidwe ka Bokosi la Mphatso ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Moon and Tea Mid Autumn Kapangidwe ka Bokosi la Mphatso akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Moon and Tea Mid Autumn Kapangidwe ka Bokosi la Mphatso amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
Dimensions & Packaging: 24.5cm x 8.5cm x 30cm
Production Technology: The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
Design Challenge: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.

Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.

Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.
Research: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
Inspiration: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
Project Duration: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
Operation Flow: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
Team Members: Chenxiang Xi and Chenling Zhang