Dizayini ya Guo Nian Hao 包装 ndi Xiaohongshu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

ChitsuloMapaketi· 2023

Guo Nian Hao 包装

ndi Xiaohongshu

Kasitomala: Xiaohongshu

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

10,582

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #142120

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Guo Nian Hao 包装

Bokosi la mphatso za Xiaohongshu' 2022 za Chaka Chatsopano zimachokera ku nthano ya Chikondwerero cha Spring. Kupitiliza mwambo wamakolo, Xiaohongshu wakonza zosintha zina za Kuwala, Phokoso, ndi Zofiyira. Mphatsozo zikuphatikiza kuwala kwa usiku wamsasa, Halli Galli, maenvulopu ofiira, ndi buku lofiira la kalendala loyimira Xiaohongshu. Bokosi la mphatsoli limaphatikiza nthano ndi mitundu itatu ya mphatso, ndikupanga njira yatsopano yopangira kuchokera kuchikhalidwe chachikhalidwe. Ikuyembekeza kufotokoza zokhumba zabwino za Chaka Chatsopano cha China ndikupereka cholowa cha chikhalidwe kwa mbadwo watsopano.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Guo Nian Hao 包装 ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Guo Nian Hao 包装 akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Guo Nian Hao 包装 amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Miyezo ndi Kuphimba: Width 345mm* Depth 285mm* Height 100mm
Zizindikiro: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Teknoloji Yopangira: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Vuto la Dizayini: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Kafukufuku: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Chilimbikitso: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Nthawi ya Polojekiti: The project was launched in Shanghai in JAN 2022.
Mdondomeko ya Ntchito: Gifts could only be found after tearing off the riddle sealed on the cover.
Mamembala a Gulu: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Mwini Zithunzi: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu