Tsingtao 9 Degrees Kuyikamo Moŵa ndi Jin Zhang

Dizayini ya Tsingtao 9 Degrees Kuyikamo Moŵa ndi Jin Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2023

Tsingtao 9 Degrees Kuyikamo Moŵa

ndi Jin Zhang

Kasitomala: Tsingtao Beer

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

18,413

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #144952

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Tsingtao 9 Degrees Kuyikamo Moŵa

Mowa wa Tsingtao ndi amodzi mwa mowa wodziwika kwambiri ku China. Pamaziko owunikira chizindikirocho, mbali yamtunduwu imayenera kuwonetsa mawonekedwe amderalo achigawo chilichonse. Wopanga amagwiritsa ntchito "Yellow Crane Tower" yemwe amaimira Hubei "Yellow Crane Tower". kuwonetsa mawonekedwe akumaloko. Kuphatikiza apo, Xiangyun, Crane, ndi botolo la "Phoenix Nthenga"; (Hubei amakonda kwambiri Phoenix) pangani chithunzi chonsecho kukhala chosinthika; Nthawi yomweyo, onetsani "9 digiri", malo ogulitsa kwambiri, kuti mulimbikitse malonda.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Tsingtao 9 Degrees Kuyikamo Moŵa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Tsingtao 9 Degrees Kuyikamo Moŵa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Tsingtao 9 Degrees Kuyikamo Moŵa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Miyezo ndi Kuphimba: Width 65mm x Depth 65mm x Height 265mm
Zizindikiro: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Teknoloji Yopangira: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Vuto la Dizayini: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Kafukufuku: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Chilimbikitso: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Nthawi ya Polojekiti: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Mdondomeko ya Ntchito: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Petensi: Intellectual property/patents/copyrights owned by Tsingtao Brewery