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Huanghelou Kuyikamo Moŵa ndi Jin Zhang

Dizayini ya Huanghelou Kuyikamo Moŵa ndi Jin Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.


BronzeMapaketi· 2023

Huanghelou Kuyikamo Moŵa

ndi Jin Zhang

Kasitomala: Huanghelou

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

14,943

Mitundu

Kapangidwe

Za Huanghelou Kuyikamo Moŵa

Yellow Crane Tower ndi nyumba yodziwika bwino kwambiri ku Wuhan, China. Mowa wamtunduwu ndi zitini zazithunzi zamzinda zomwe zidakhazikitsidwa ndi Yellow Crane Tower. Amalimbikitsa Wuhan kwa aliyense kudzera moŵa, chomwe chimagulitsidwa tsiku ndi tsiku. Ndipo pogwiritsa ntchito zobiriwira, zomwe zimayimira nyonga ndi thanzi, ndi zofiirira zachinsinsi, kusonyeza kulemera kwa mzindawo kuyambira usana ndi usiku. Pankhani yosankha zinthu, wopanga adasaka zinthu zoyimira kwambiri m'malo osiyanasiyana amzindawu kuti afotokoze, ndikuwonjezera mawonekedwe amunthu kuti moyo wonse ukhale wamoyo komanso kuyandikira kwa ogula.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Huanghelou Kuyikamo Moŵa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Huanghelou Kuyikamo Moŵa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Huanghelou Kuyikamo Moŵa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Miyezo ndi Kuphimba
Width 65mm x Depth 65mm x Height 115mm
Zizindikiro
Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Teknoloji Yopangira
This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Vuto la Dizayini
The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Kafukufuku
This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Chilimbikitso
Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Nthawi ya Polojekiti
The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Mdondomeko ya Ntchito
No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Petensi
The intellectual property/patents/copyrights belongs to Yellow Crane Tower

Zolipidwa

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