Dizayini ya Jinlongquan Beer Bokosi La Mphatso ndi Jin Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2023
Jinlongquan Beer Bokosi La Mphatso
ndi Jin Zhang
Kasitomala: InBev jinlongquan beer (Hubei) Co., Ltd
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #144964Kapangidwe
Za Jinlongquan Beer Bokosi La Mphatso
Bokosi lamphatsoli limagwiritsa ntchito chojambulira chodziwika kwambiri chazaka za m'ma 1980 monga choyimira chopanga, chomwe chimakumbutsa anthu ambiri, kuphatikiza achinyamata, za kukumbukira kwawo ndikulumikizana bwino. Wopangayo adagwiritsa ntchito makatoni a malata kupanga mapangidwe, omwe ndi othandiza, okonda chilengedwe komanso opulumutsa ndalama. Panthawi imodzimodziyo, adatsegula mwaluso mabowo atatu ozungulira kutsogolo kwa bokosi la mphatso, lomwe lingathe kuona mwachidwi mitundu yosiyanasiyana ya mowa mkati, kukwaniritsa mapangidwe atatu a malingaliro, kuteteza chilengedwe ndi ntchito.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Jinlongquan Beer Bokosi La Mphatso ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Jinlongquan Beer Bokosi La Mphatso akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Jinlongquan Beer Bokosi La Mphatso amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
- Miyezo ndi Kuphimba
- Width 370mm x Depth 70mm x Height 310mm
- Zizindikiro
- Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
- Teknoloji Yopangira
- Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
- Vuto la Dizayini
- The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
- Kafukufuku
- When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
- Chilimbikitso
- The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
- Nthawi ya Polojekiti
- The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
- Mdondomeko ya Ntchito
- This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
- Petensi
- The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
