Hangzhou Scenery Ntchito Yaikulu: Kapepara ka Madzi Oyera by Peng Guozhi

Hangzhou Scenery Ntchito Yaikulu: Kapepara ka Madzi Oyera by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2024

Hangzhou Scenery Ntchito Yaikulu: Kapepara ka Madzi Oyera

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Ntchito Yaikulu: Kapepara ka Madzi Oyera

Mawu a M'buku: Hangzhou Scenery ndi mndandanda wa kapepara ka madzi oyera kotengera botolo lagalasi. Botolo limeneli lili ndi mulingo wa 60 mm mulifupi, 60 mm mulingo wozama ndi 210 mm mulitali, ndipo limatha kukhala ndi malita 318. Mawonekedwe ake owonda amathandiza kugwira botolo mosavuta. M'malo mogwiritsa ntchito pulasitiki, galasi limagwiritsidwa ntchito, kotero botolo limatha kugwiritsidwanso ntchito ndipo zinyalala zimachepetsedwa. Zilembo pamwambazi zimapangidwa pogwiritsa ntchito njira yosindikiza yotenthetsa (heat transfer printing) ndipo zimakhudza gawo lalikulu la galasilo. Zithunzi zomwe zili pamenepo zikuwonetsa malo odziwika bwino a mzinda wa Hangzhou, ku China, kuphatikizapo Nyanja ya West Lake, Ngalande Yaikulu (Grand Canal), komanso Paki ya Chilengedwe ya Xixi National Wetland Park.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Hangzhou Scenery Ntchito Yaikulu: Kapepara ka Madzi Oyera ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Hangzhou Scenery Ntchito Yaikulu: Kapepara ka Madzi Oyera akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Hangzhou Scenery Ntchito Yaikulu: Kapepara ka Madzi Oyera amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi