Dizayini ya Doritos Solid Black 2023 Ntchito Yoyambirira: Kulongedza Chakudya ndi PepsiCo Design and Innovation ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2024
Doritos Solid Black 2023 Ntchito Yoyambirira: Kulongedza Chakudya
ndi PepsiCo Design and Innovation
Kasitomala: PepsiCo
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #159599Kapangidwe
Za Doritos Solid Black 2023 Ntchito Yoyambirira: Kulongedza Chakudya
Malemba a Buku: Doritos Solid Black 2023 ndi kapangidwe kachikwama chakudya kachipatala kapangidwe kamene kanapangidwa ngati gawo la ntchito ya mtundu wa zakudya zosakaza zothandizira anthu akuda opanga zatsopano ndi osintha zinthu. Mndandanda wapachaka unakulitsidwa kukhala nsanja yogwirizana yomwe imawonetsa akatswiri a zaluso akuda. Zojambulazo zinapangidwa ndi Mz. Icar, gulu la zaluso la mitundu yosiyanasiyana lomwe silimadziwika, lopangidwa makamaka ndi amayi akuda. Zojambulazo kenako zinakulitsidwa kukhala njira yathunthu yowonetsera zithunzi, kugwiritsa ntchito mitundu yake ndi zithunzithunzi pa kulongedza, chikwama cha ofalitsa nkhani (influencer kit) ndi zinthu zogulitsa. Chikwamacho chili ndi mawonekedwe a piramidi omwe adalimbikitsidwa ndi mkangano wa mtundu wa kampani.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Doritos Solid Black 2023 Ntchito Yoyambirira: Kulongedza Chakudya ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Doritos Solid Black 2023 Ntchito Yoyambirira: Kulongedza Chakudya akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Doritos Solid Black 2023 Ntchito Yoyambirira: Kulongedza Chakudya amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
- Chilimbikitso
- We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
