Dizayini ya Mirinda Global Refresh Ntchito Yaikulu: Zokutira za Zakumwa ndi PepsiCo Design and Innovation ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2024
Mirinda Global Refresh Ntchito Yaikulu: Zokutira za Zakumwa
ndi PepsiCo Design and Innovation
Kasitomala: PepsiCo
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #159631Kapangidwe
Za Mirinda Global Refresh Ntchito Yaikulu: Zokutira za Zakumwa
Malemba a Bukhu: Mirinda Global Refresh ndi kapangidwe ka zokutira za zakumwa kamene kanapangidwa kwa mtundu wa chakumwa chofewa chokhala ndi mpweya (carbonated soft drink). Zokutirazi zimapatsa mtunduwo maonekedwe osinthidwa mwachidziwikire komanso osiyana mu gulu la zakumwa zofewa zokhala ndi mpweya. Chinenero cha kaonekedwe ndi chosangalatsa, chamakono komanso chaluso, chomwe chinapangidwa poganizira zokonda za anthu achinyamata, a pa digito komanso okonda zithunzi zowoneka bwino. Kapangidwe kameneka kamasonyezanso mbiri ya mtunduwo yokhudza zokoma zatsopano komanso zodabwitsa za zipatso. Maonekedwe osinthidwa ali ndi cholinga chomanga chidziwitso chachikulu komanso kuthandiza mtunduwo kuti uwoneke bwino pamsika wamakono.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Mirinda Global Refresh Ntchito Yaikulu: Zokutira za Zakumwa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Mirinda Global Refresh Ntchito Yaikulu: Zokutira za Zakumwa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Mirinda Global Refresh Ntchito Yaikulu: Zokutira za Zakumwa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
- Chilimbikitso
- The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
