Scarlet Mapepala Aukhondo by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2025
Scarlet Mapepala Aukhondo
Client: Scarlet
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #163005The Design
About Scarlet Mapepala Aukhondo
Posiyana ndi kusakhazikika ndi zolepheretsa zimene amayi amakumana nazo pa nthawi ya msinkhu wawo, lingaliro lomwe lili kuseri kwa phukusi la mapepala a msinkhu a Scarlet linauziridwa ndi maganizo a ufulu ndi mpumulo, mikhalidwe yomwe chinthucho chinapangidwa kuti chipereke. Chilengedwe chimapereka chiyanjano cha mtendere ndi ufulu umene moyo wamakono wa m'matauni nthawi zambiri umatheratu. Kuti tigwire mpumulo wamtimawu, kapangidwe ka phukusi kakweza malingaliro ochokera ku malo achilengedwe ndipo kamagwiritsa ntchito njira zofewa za utoto wamadzi kufotokoza malingaliro amenewa. Chotsatira chake ndi chinenero chowoneka bwino chobweretsa bata, chakatulo chomwe chimagwirizana ndi lonjezo la chinthucho chokhala ndi chitonthozo ndi chisamaliro.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Scarlet Mapepala Aukhondo ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Scarlet Mapepala Aukhondo akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Scarlet Mapepala Aukhondo ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
- Dimensions & Packaging
- Width 110 mm x Depth 80mm x Height 96 mm
- Tags
- Sanitary Pad, Packaging, Design, watercolor, Landscape
- Production Technology
- The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
- Design Challenge
- The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors. - Research
- The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated. - Inspiration
- The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience. - Project Duration
- The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
- Operation Flow
- This product is chosen by the buyer because of its pleasant and eye-catching design.
- Team Members
- Designer and Illustrator: Masoud Najafi
- Image Credits
- Illustrator: Masoud Najafi
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