Hong Lou Meng Dream Ten Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa ndi Chuan Zhang

Dizayini ya Hong Lou Meng Dream Ten Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa ndi Chuan Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

ChitsuloMapaketi· 2025

Hong Lou Meng Dream Ten Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa

ndi Chuan Zhang

Kasitomala: Chuan Zhang

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

10,036

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #164550

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Hong Lou Meng Dream Ten Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa

Malemba a M'Bukhu: Hong Lou Meng Dream Ten ndi kapangidwe kaukoma ka kulongedza ka baijiu, chakumwa chachikale cha ku China. Mawonekedwe a botolo amatsatira mzere wa denga la Grand View Garden, malo ochokera mu buku lakale la Dream of the Red Chamber. Zizindikiro za masamba a plantain zakonzedwa mozungulira botolo m'magulu-magulu, zomwe zimakumbutsa ma sketi opindidwa. Botololi lapangidwa ndi dothi labwino kwambiri ndipo lamalizidwa ndi ntchito ya cloisonne enamel, luso lachikhalidwe la ku China. Utoto wosiyanasiyana umapangitsa mawonekedwe kukhala omveka bwino pakuwona. Mawonekedwewo amathandizira kugwiritsa ntchito mosavuta komanso kutsegula mosavuta, ndipo zizindikiro zomveka bwino zimasonyeza mfundo za chinthucho.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Hong Lou Meng Dream Ten Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Hong Lou Meng Dream Ten Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Hong Lou Meng Dream Ten Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Miyezo ndi Kuphimba: 150*300*115mm
Zizindikiro: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Teknoloji Yopangira: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Vuto la Dizayini: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Kafukufuku: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Chilimbikitso: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Nthawi ya Polojekiti: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Mdondomeko ya Ntchito: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Mamembala a Gulu: Chuan Zhang