Congtai Huofenzi Kupakidwa kwa Baijiu by Wen Liu

Congtai Huofenzi Kupakidwa kwa Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

GolideMapaketi· 2026

Congtai Huofenzi Kupakidwa kwa Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi Kupakidwa kwa Baijiu

Congtai Huofenzi ndi mapangidwe a kupakidwa kwa baijiu ya ku China yolunjika ogula achinyamata. Lingaliro la maonekedwe limachokera ku kayendedwe ka madzi ndi khalidwe lokhala ndi mphamvu la tinthu ta mowa, losonyezedwa kudzera mu chizindikiro chapakati chotchedwa Diso la Moyo. Botolo lili ndi mawonekedwe okwezeka a kasinthasintha komanso chizindikiro cha mtundu wa malonda choyikidwa pa chikwangwani cha resin. Malo opindika pakati pa botolo amathandiza kugwira mosavuta. Bokosi lakunja lakutidwa ndi pepala lokhala ndi mawonekedwe a matabwa, pomwe mapepala apadera oyalidwa m'magulu amapanga mawonekedwe oyenda omwe amakumbutsa mapiri ndi mitsinje.

The Recognition

About the Mphoto ya Golide ya A' Design Award

Congtai Huofenzi Kupakidwa kwa Baijiu ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Congtai Huofenzi Kupakidwa kwa Baijiu akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Congtai Huofenzi Kupakidwa kwa Baijiu amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li