Congtai Huofenzi V10 Kupakidwa kwa Botolo la Mowa Wamphamvu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2026
Congtai Huofenzi V10 Kupakidwa kwa Botolo la Mowa Wamphamvu
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
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The Design
About Congtai Huofenzi V10 Kupakidwa kwa Botolo la Mowa Wamphamvu
Congtai Huofenzi V10 ndi mapangidwe a kupakidwa kwa baijiu wapamwamba, ndipo ndiwo mtundu woyamba wa mutu wa zodiac mu Huofenzi V Series. Chithunzi cha pa botolo chikuwonetsa njoka yokopedwa ndi fungo la baijiu wa Congtai, ikuyenda kuchokera kutali ndikusintha maonekedwe itamwa. Njoka imapindika ngati chizindikiro cha V chomwe chimalumikizana ndi logo ya mndandandawu. Zithunzi za mamolekyulu ndi yisiti, mpunga ndi zokongoletsera zachikhalidwe zalukidwa mu thupi la njokayo. Chithunzicho chimayikidwa pa botolo lagalasi kudzera mu njira yotcheredwa ya decal. Botololi lili ndi miyeso ya mamilimita 105 ndi 105 ndi 308.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Congtai Huofenzi V10 Kupakidwa kwa Botolo la Mowa Wamphamvu ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Congtai Huofenzi V10 Kupakidwa kwa Botolo la Mowa Wamphamvu akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Congtai Huofenzi V10 Kupakidwa kwa Botolo la Mowa Wamphamvu amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
- Dimensions & Packaging
- 105mm×105mm×308mm
- Tags
- Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
- Production Technology
- Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
- Design Challenge
- The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
- Research
- The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
- Inspiration
- Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
- Project Duration
- Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co. - Operation Flow
- The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
- Team Members
- Wen Liu
Rui Zhou
Zhuowei Zhang
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