Wakayama Umeshu Series Primary Function: Vinyo wa Pulamu ndi Fumiko Okazeri

Dizayini ya Wakayama Umeshu Series Primary Function: Vinyo wa Pulamu ndi Fumiko Okazeri ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2026 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2026

Wakayama Umeshu Series Primary Function: Vinyo wa Pulamu

ndi Fumiko Okazeri

Kasitomala: fodesign Inc.

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

7,848

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #176284

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Wakayama Umeshu Series Primary Function: Vinyo wa Pulamu

Book Text: Kuchokera ku Wakayama, ku Japan, kumabwera vinyo wonunkhira wa pulamu komanso jeli yotsitsimutsa ya vinyo wa pulamu. Pokhudzidwa ndi lingaliro la kusinthanitsa kwa zikhalidwe ndi kukumana komwe kuli ndi mizu mu mwambo wa Chitchaina, kapangidwe kakeka kameneka kamasonyeza maganizo apadera achi Japan kudzera mu zinthu zofewa komanso zithunzi zokongola. Mabotolo awiriwo akakhazikitsidwa moyandikana, amapanga chithunzi cha mwamuna ndi mkazi akukumana-chojambulidwa mkati mwa kapangidwe ka phukusilo. Ngati mphatso yochokera ku Japan, yodalitsidwa ndi mapiri aakulu, nyanja, mphepo za m'nyanja, ndi kuwala kowala kwa dzuwa, kamatsagana ndi misonkhano yachisangalalo kutali ku China.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Wakayama Umeshu Series Primary Function: Vinyo wa Pulamu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Wakayama Umeshu Series Primary Function: Vinyo wa Pulamu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Wakayama Umeshu Series Primary Function: Vinyo wa Pulamu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Miyezo ndi Kuphimba: Width 60 mm x Depth 60 mm x Height 295 mm
Zizindikiro: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Teknoloji Yopangira: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Vuto la Dizayini: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Kafukufuku: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Chilimbikitso: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Nthawi ya Polojekiti: It was exported and sold in Hangzhou, China in November 2022.
Mdondomeko ya Ntchito: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Mwini Zithunzi: Illustrator Yuri Mizutani